Live each day with courage
real courage is being scared to death and saddling up anyway.
Take pride in your work
cowboying doesn’t build character, it reveals it
Always finish what you start
when you’re riding through hell, keep riding
Do what has to be done
the true test of a man’s honour was how much he would risk to keep it intact
Be tough but fair
the golden rule was nothing less than the key to survival
When you make a promise, keep it
a man is only as good as his word
Ride for the brand
the cowboy’s greatest devotion was to his calling and his way of life
Talk less and say more
when there’s nothing more to say, don’t be saying it
Remember that some things aren’t for sale
to the cowboy, the best things in life aren’t “things”
Know where to draw the line
there’s right and there’s wrong, and there’s nothing in between
James Owen
Author of “Cowboy Ethics”
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